Diamonds seem like they should make excellent money: they're scarce, durable, portable, and widely recognized as valuable.
In fact, they're among the most desirable objects on Earth.
So why did civilizations throughout history independently choose gold as money instead?
Gold possesses a unique combination of characteristics that make it...
Gold has preserved wealth for thousands of years.
(Which is one of the many reasons why people buy gold.)
Yet many investors discover that owning gold isn't quite as simple as buying a few coins or bars and putting them in a safe.
Traditional gold...
Gold has been valued for thousands of years.
Yet the reasons people buy it today are as varied as the people themselves.
Whether they're seeking growth, protection, or peace of mind, investors often turn to gold for very different reasons.
So, what's the point of buying gold?
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For many people, homes, groceries, gasoline, tuition, and countless other expenses all seem to cost more with each passing year.
It's easy to conclude that everything is becoming less affordable. But are prices alone telling the whole story?
The answer depends on what...
Gold is often described as a "non-yielding asset."
Unlike stocks, it doesn't pay dividends.
Unlike bonds, it doesn't pay interest.
Unlike real estate, it doesn't generate rental income.
For that reason, many investors assume gold simply sits in a vault until it's sold.
Yet there's a curious contradiction: every year, businesses around the world pay to lease gold.
More...
In 1776, 13 colonies declared their independence and set in motion one of the most ambitious political experiments in history.
Over the next 250 years, Americans would build institutions, expand westward, fight wars, innovate, industrialize, and become a global economic power.
As...
Most investors assume that making money with gold is a two-step process:
Buy gold.
Wait for the price to rise.
Under this framework, a flat gold price appears to mean flat returns.
If gold trades at $4,000 per ounce today and still trades at $4,000 per ounce five years...
Have you noticed that housing costs are near record highs?Groceries cost more than they did a few years ago.Insurance premiums keep rising.
And retirement requires a larger and larger nest egg.
For many households, incomes may have risen but the cost of...
In 2025, central banks around the world bought 863 tonnes— nearly $100 billion worth—of physical gold, making it the fourth largest year for central bank gold purchases in over 15 years1.
When such large institutions are stacking gold, it can be...
In March, the dollar price of gold dropped more than 5% in a matter of days, prompting widespread questions about what caused prices to reverse so suddenly. If you’re a gold and silver owner, you’ve likely been watching this with...
